How will measurement and control solutions, the “mother tool” for the SDGs, change the industry and society in the future?

AI and IoT are finally moving on to practical application!

In anticipation of the EXPO 2025 Osaka, Kansai, we deliver a message about the future of industry with the aim of enhancing added value and strengthening on-site capabilities in the practice of monozukuri (manufacturing).

“MCS OSAKA” has been held in Osaka every two years as a special exhibition on measurement and control products and services, the “mother tools of industry”. In recent years, the fields in which these products and services have been applied have expanded to a wide-range of industries as a result of Industry4.0 and IoT, with attempts to evolve into complex areas through AI and 5G.
However, companies have entered an era where they must act to create a sustainable society, rather than pursue only their own profits.
“MCS 2020 Osaka” aims to further expand business opportunities for companies and create new networks through a unique Kansai framework that integrates industry, academia and the government, as well as provide a platform for exhibitors and visitors to exchange information, with the message of “Connecting the Future”.
We look forward to welcoming many exhibitors to MCS 2020 Osaka.

Ryuji Hanamoto, Chair, MCS 2020 Osaka Organizing Committee

Value offered by MCS 2020 Osaka

Measurement and control solutions are becoming increasingly important in manufacturing industry through the integration with digital technologies, such as AI, IoT and 5G

Measurement and control solutions play a vital role in feeding back and controlling measurement results and are an essential part of manufacturing, plant control and social infrastructure. Becoming an exhibitor of MCS 2020 Osaka offers benefits to those who have the latest measurement and control solutions that appeal to users and those who are…

…interested in open innovation and exchanging technologies, and

…interested in expanding business to growth areas, such as automobiles, health/medical care and chemicals/materials,

as well as those involved in startups, robotics, AI and IoT, sensors, smart cities, new energy, MaaS, sharing economies, and other cutting-edge fields.

MCS Osaka provides opportunities to meet and connect through collaboration between industry, academia and the government, which can only be found in the Kansai area, as well as to find new business through the practice and promotion of the SDGs.

Key programs to enhance the effects of MCS 2020 Osaka, an exhibition that combines displays and conference functions

Enhanced collaboration and programs between Kansai’s industry, academia and the government
- Helping identify solutions to social issues and creating new business opportunities -

MCS 2020 Osaka provides a forum to meet and disseminate new information, where Kansai’s industry, academia and the government converge, in order to help exhibitors and visitors quickly spot new trends in digital technologies, such as 5G, AI and IoT, and bring connected industries to life. Measurement and control solutions, the “mother tools of industry”, also function as “mother tools for the SDGs” to help solve social issues. MCS 2020 Osaka will provide a golden opportunity to disseminate the latest information in anticipation of creating a sustainable society for the future based on solutions to on-site issues, by creating new technologies and business opportunities together with experts from industry, academia and the government, exhibitors and affiliated groups in Kansai in fields such as “factory equipment and IoT”, “AI, DX and automated solutions” and other areas.

＜Main Scheduled Events＞

Industry

Kansai IT group exhibition and business sessions (Meetings with companies with “brilliant seeds”)

Special robotics program (Meetings with compatible partners for next-generation manufacturing)

Academia

Special program supported by Kansai Branch, Society of Automotive Engineers of Japan

Special collaborative program with Institute of Scientific and Industrial Research, Osaka University (Meeting with next generation technologies, new markets and new business partners)

Government

Special collaborative program with Kansai Bureau of Economy, Trade and Industry and Kinki Bureau of Telecommunications (Next-generation technologies and global meetings)

Special SDGs program with Kansai Bureau of Economy, Trade and Industry and Japan Science and Technology Agency (JST) (Creation of new business)

Collaborative program with users (Kansai Branch, Society of Automotive Engineers of Japan, other)

With more electric vehicles on the road, evolving safe technologies, and further innovations in autonomous driving, a stream of new functions to support these developments has started to emerge. There is strong demand for measurement and control solutions that can be incorporated into new functions and measurement technologies to assess their impact. An intensive seminar specially supported by the Society of Automotive Engineers of Japan (Kansai Branch), Japan’s largest academic group in the field, will be held on the latest news in the entire automobile and mobility business. This seminar is a must-see opportunity for anyone with a broad interest in the automotive business.

Stage and business meeting rooms that are highly effective in drawing customers

The exhibition venue features a stage for presentations that allows exhibitors to make a direct appeal to visitors about their latest products and technologies. You can show off your passion and charm that is difficult to convey at the exhibition booth alone. Please use the stage to achieve the maximum results from the exhibition. Rooms for business negotiations are also available throughout the exhibition period to support business matching and provide a space where the needs of industry can meet the seeds that offer the potential to create innovation.

SDGs Special Session for Africa

This special session will feature presentations by international students from Africa, the leaders of the next generation. The students will present issues facing their home countries located on the African continent. By brainstorming solutions together, this session may open up future business opportunities for exhibitors at MCS 2020 Osaka.

* Schedule as of October 2019.

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Visitor Promotions

• Newspapers, magazines, online

  Using leading industry trade magazines and web media, a wide range of publicity will be rolled out to electrical, electronic, mechanical and manufacturing engineers who are core visitors, as well as corporate management, managers at SMEs, ICT professionals, and key people in social infrastructure related fields.

• eDM and Direct Mail

  In addition to paper-based DM invitation tickets, eDM will also be sent to registered users of Nikkei x TECH and messages on news from manufacturing trade magazines. Targeting emails will also be used effectively by identifying readers with (tentative) keywords, such as “measurement”, “control”, “AI and automation”.

• Disseminating Information Via SNS

  Information will be disseminated via Facebook about the exhibition and seminars to a broader segment of the target visitors and young people in various fields, as well as current visitors.

• Overseas Promotions

  Active promotions will be conducted directly targeting the overseas visitors. The contents of the English site will be enhanced, and overseas media will be used. eDM will also be sent to those engaged in the manufacturing industry overseas.

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